Susan and Veronica - About Susan & Veronica Fashionista Aprons

When we started to develop our apron line, we found ourselves in several deep discussions (and by deep we mean blasting our favorite tunes while sipping Chardonnay!) of our design philosophy. What did our aprons represent? What kind of women did we envision wearing them?

Our market research quickly made us aware that there were two words that were constantly mentioned when referring to aprons:

“Nostalgic” and “Retro”

We found it interesting that wearing an apron and spending time in the kitchen was meant to bring us back to a “better time”, we were confused… What was wrong with today?

We were both raised in homes where our mothers had spent countless hours in the kitchen cooking and baking for the family while wearing shapeless and conservative aprons. Though we love and respect our moms dearly and cherish our memories filled with delicious meals and yummy treats, we definitely saw ourselves a bit differently.

We have created a line of contemporary aprons that represent our lifestyle and our philosophy that style begins at home. We obsess over the latest fashions, hottest music, dinner parties, spin and yoga classes, living green, humanitarian causes, careers, blogs and the well-deserved day at the spa. We are products of a generation of female empowerment, self-confidence and independence. We developed a love of cooking and baking not because we had to have dinner ready or because we were expected to, but because we simply enjoyed it.

While we respect the creativity of years gone by, our aprons are not meant to bring you back to an earlier time, but are instead designed with a modern stylistic approach that represents today’s woman and her state of mind. Our aprons will make you feel style savvy, flirty, playful or edgy while whipping up your signature meals or mixing your favorite cocktails. We invite you to turn your everyday kitchen routine into a red carpet event.